Southlake Style Supports Local Businesses Through Advertising Match Program

As a locally owned business, Southlake Style magazine understands the importance of supporting other area businesses, especially during economic hardships created by the COVID-19 pandemic. Founded in 2006, the magazine covers the suburbs of Northeast Tarrant County through print, digital and event offerings related to community, food, events and style. Through the Southlake Style Cares initiative, the magazine has established a $100,000 Advertising Match Program to assist local business towards a swift economic recovery.

“After speaking with many local businesses during March and April, we saw first-hand how many were struggling due to COVID-19. We worked hand-in-hand with many to alter their marketing programs, defer their billing and provide installment billing options. With many of their businesses being closed or having a reduced capacity, their need to market and communicate was even greater. We wanted to find a way to help businesses even further and the advertising match program was born,” stated Nicole Tesoriero, co-founder and sales and marketing director of Southlake Style.

Every dollar spent on new print and digital display advertising through December 31, 2020 will be matched with an equal amount of advertising up to $100,000 in matched advertising. Since the program launched in late July 2020, more than 40 businesses have applied to the program and as of mid-September, Southlake Style matched $57,988.25 to 33 businesses across a variety of industries, including restaurants, health and wellness, travel and leisure, and services.

Matching funds may be gifted to another business or non-profit organization.

“Believe it or not, there are some industries and businesses that are thriving throughout COVID-19 and the idea of gifting match dollars was born from knowing that while some are doing well, they may not have the need to use the gifted dollars for themselves. We live in a community where businesses like to support one another and we knew that by offering a gift option, we’d have some companies stand up to help others. A perfect example is how Billy Stevens of billyGo called us after seeing the announcement of our program and said he’d like to gift $10,000 to the program and earmark the gift specially for our locally owned restaurant community.”

Southlake Style supports efforts to increase consumer confidence and is a member of the Economic Recovery Task Force, which is composed of local business leaders who work with the City of Southlake to help strengthen Southlake’s business environment in the wake of COVID-19 impacts. Southlake Style has also taken the Southlake Safe Pledge, a City program for local businesses that are practicing recommended health and safety guidelines. Businesses that take the Southlake Safe Pledge are included in the Southlake Safe business directory, have a revolving feature on the Southlake Safe website, and receive a kit that includes PPE essentials.

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City’s materials management program recognized with statewide awards

Fort Worth’s materials management team was awarded for two of its Rethinking Waste programs at the State of Texas Alliance for Recycling’s 2020 Environmental Leadership Awards.

The program received the Innovative Organics Diversion Award, honoring the success of the city’s residential food scraps pilot program. The program is the first municipal program of its kind in North Texas. About 1,100 households are subscribed and, since its launch in April 2019, the compost pilot program has diverted more than 119,000 pounds of food waste.

The Master Composter program won the Linda B. Smith Memorial Award for Excellence in Environmental Education. The Master Composter program began in 2005 with just a few bins and volunteers. The program has grown to more than 25 bins and more than 60 regular volunteers at the Compost Outpost. Recently, the program partnered with the Fort Worth Botanic Garden and Botanical Research Institute of Texas to help with additional funding for site management, educational materials and certification classes.

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Pilot program to offer saliva testing for COVID-19

Tarrant County residents can sign up to receive a free COVID-19 saliva test as part of a pilot program launching next week through a partnership with the City of Fort Worth and Tarrant County.

Tests will be administered by appointment only beginning at 8 a.m. Tuesday, July 21 at J.P. Elder Middle School, 709 N.W. 21st St. Tests will be limited to 300 per day, initially. Once public health officials assess the program, it may be expanded to offer more tests.

“Readily available testing with timely results plays a critical role in our continued efforts to prioritize public health and keep Fort Worth’s economy open,” said Mayor Betsy Price. “This saliva testing pilot program is a great opportunity to provide accessible testing alternatives to our residents to help slow the spread of COVID-19, while also increasing testing capacity in an area with increased positive cases.”

Online registration for the testing is available at covidtesting.tarrantcounty.com and opens on Sunday, July 19. Residents who do not have access to a computer may call 817-248-6299 to schedule their appointment.

Residents who are being tested should not eat, drink, smoke or chew gum starting 30 minutes before the test. They also must remain in their vehicle for the duration of the test. Face coverings are required when feasible.

Patients should bring a smartphone to the testing site, which will be used to link the testing materials to the patient’s profile. Patients who do not have access to a smartphone can receive assistance from staff onsite.

“We look forward to working with our partner, the City of Fort Worth, in increasing our testing sites for our citizens,” said Tarrant County Judge Glen Whitley.

Some goals of the pilot program are to make test results available quickly, to meet equity needs and to increase testing capacity across our community to meet needs and demand.

The testing site’s location in north Fort Worth addresses the need for more COVID-19 testing in the county’s Hispanic communities and specifically in the 76106 ZIP code. Bilingual personnel will be available on-site to assist with language barriers.

“COVID-19 incidence rates are rapidly increasing county-wide. Fort Worth residents are looking to their elected officials to provide resources to combat the spread of this pandemic,” said Councilmember Carlos Flores, District 2. “Launching salvia-based pilot testing in District 2 provides residents in some of the hardest impacted zip codes better access to accurate testing with quick results reporting. My appreciation to our continued partnership with Tarrant County and our health care agencies.”

To learn more about COVID-19 testing options in Fort Worth, visit fortworthtexas.gov/COVID-19/testing. For Tarrant County testing information, visit tarrantcounty.com/covidtestinfo.

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FWISD to expand cradle-to-career Vital Link program this fall

The FWISD Office of Innovation is undergoing a series of cradle-to-career initiatives to redesign, transform and revitalize local schools.

One of those initiatives is the refreshed and expanded Vital Link – Connecting Students to Careers. Vital Link is a unique business and education partnership program designed to give students and their teachers the opportunity to gain real-world work experience and apply the skills learned at school to the workplace.

The recent merger of the FWISD and TCC advisory boards will increase collaboration between educators and industry as Fort Worth prepares for a new kind of workforce in a post-COVID 19 environment.

The Fort Worth Chamber of Commerce, the Fort Worth Metropolitan Black Chamber of Commerce and the Fort Worth Hispanic Chamber of Commerce view collaboration by employers with the school district as a best practice for talent development, attraction and retention. Other community partners include the City of Fort Worth, Tarrant County College, Workforce Solutions for Tarrant County, Texas Wesleyan University and others.

Contact the Office of Innovation to learn more about Vital Link and how to impact the future workforce by supporting this educational initiative.

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New Alarm Program Begins July 1

The City of Southlake will go live with its new alarm program on July 1, 2020. In an effort to reduce false alarms in Southlake, the City has updated its alarm ordinance and collaborated with PM AM Corporation to implement and administer the False Alarm Reduction Program. The partnership will also provide educational training for Southlake residents and business owners. PM AM is a national company with expertise in this area and will be responsible for alarm permit registrations, false alarm billings and educational material. PM AM has a record of providing excellent customer service. A False Alarm Management System (FAMS) website has been established to assist Southlake customers at www.FAMSpermit.com/Southlake.

The goal of this new program is to reduce the number of false alarm activations requiring a response by the Southlake Police Department.

According to Chief James Brandon, “This will free up police resources and reduce the fines levied on alarm customers by having a company who can reach out to residents and business owners who may have alarm malfunctions. This type of partnership allows those with alarms to be notified more quickly of false alarms so they can correct the malfunction.”

With fewer false alarm activations, officers will be available to respond to more urgent calls.

Current alarm permit holders do not need to take action. All account and transaction history will be uploaded to the new system. As of June 15, 2020, users may visit the citizen web portal and may request a username and password. Once the user validates their information, the system will email back their username and password. Citizens who are unable to complete the new account setup may contact PM AM at (877)356-7879 and a customer service representative will be able to assist.

Initial Alarm Registration: The City of Southlake Alarm Ordinance requires all residences and businesses to apply for an alarm permit by completing an alarm permit application available at www.FAMSpermit.com/Southlake. Alternatively, citizens can also complete the application by hand and send it to: City of Southlake False Alarm Program, P.O. Box 143276, Irving, TX 75014

Failure to register your alarm will result in additional fees or fines.

For any questions related to the City of Southlake Alarm Reduction Program please call PM AM at 877-356-7879, Monday through Friday, 8:30 a.m. to 5:30 p.m.

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Southlake’s Pavement Marking Program: Keeping Our Roads Safe

Contractors will be on site to remove and replace faded striping on Brumlow Avenue between E. Continental Boulevard and SH 26 and along S. Kimball Avenue between FM 1709 and SH 26 starting Tuesday, June 9, weather permitting. This roadwork is a part of the Traffic Management Division’s annual citywide pavement marking program. 

Throughout the calendar year, the Southlake Mobility Team collects marking requests from residents, businesses, staff and school zone evaluations. The City then hires a contractor to address all of the requests during the late spring and early summers when traffic volumes are lower.  Grouping the requests allows them to be addressed more efficiently.

“The City is committed to keeping markings visible and in good condition on roads in Southlake so that drivers and pedestrians are safe,” said Transportation Manager Stephanie Taylor. “We want our residents and visitors to be able to navigate Southlake efficiently and safely.”

For more information about mobility in Southlake, please follow the Southlake Mobility Facebook page.

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Apply for city’s environmental awards program

The longtime City of Fort Worth Environmental Excellence Awards that honors innovation in waste reduction, recycling and water efficiency is scheduled for Nov.4.

The application to the 2020 Environmental Excellence Awards is available online. The deadline to apply is Aug. 31.

The awards will be presented during a luncheon ceremony Nov. 4 at River Ranch Stockyards, 500 N.E. 23rd St.

The awards program began in 1999 as the Pretreatment Awards, honoring companies in full compliance with wastewater regulations. Those awards will continue and are based on the number of consecutive years of compliance. They include the Star, Associate, Partnership and Stewardship levels.

In 2019, the awards program added the Innovation Award and the Recognition Award. Each category contains subcategories, and businesses can apply for more than one award.

The Innovation Awards are presented in the areas of Water Use & Process Improvement, Water Conservation, Stormwater, Air Quality, Land Redevelopment, Solid Waste Reduction and Recycling.

Recognition Awards include Fort Worth Friendly Landscapes, recognizing businesses applying water conservation principles to their landscape, and the SmartWater Award, which has been presented since 2010 to industrial, commercial and institutional customers implementing water efficiency strategies following a SmartWater Audit.

To learn more, email the Fort Worth Water Department.

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Summer Program Registration Opening May 26

Your Southlake Parks and Recreation team is excited to announce the opening of summer program registration on Tuesday, May 26!

This summer’s activities will look a little different from years past as we implement state health standards and safety protocols. Class sizes will be limited to help us keep you and your family safe. But rest assured, there will be no shortage of fun!

Here are some of the activities that are available:

Week of June 8

  • Snapology – Snapology’s Movie Favorites9:00 a.m. – 12:00 p.m. at Southlake Activity Center
  • Mad Science – CSI STEM: Crime Scene Science1:00 p.m. – 4:00 p.m. at Southlake Activity Center
  • Bowmen Sports – Beginner Basketball10:00 a.m. – 1:00 p.m. at Champions Club

Week of June 15

  • Playwell – Transportation Engineering using LEGO9:00 a.m. – 12:00 p.m. at Southlake Activity Center
  • Playwell – Transportation Master Engineering using LEGO1:00 p.m. – 4:00 p.m. at Southlake Activity Center
  • Mad Science – Storytime with STEM9:00 a.m. – 12:00 p.m. at Southlake Activity Center
  • Weidenhof Martial Arts – Jiu JitsuRecurring Mondays and Wednesdays until July 22 at Southlake Activity Center

Week of June 22

  • Snapology – Space Wars Robotics9:00 a.m. – 12:00 p.m. at Southlake Activity Center
  • Abrakadoodle – Build It Art Camp1:00 p.m. – 4:00 p.m. at Southlake Activity Center
  • TGA Premier Golf Camp9:00 a.m. – 12:00 p.m. at Southlake Activity Center

Visit ExperienceSouthlake.com to view and register for all available summer programs.

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Double Up Food Bucks program at Cowtown Farmers Market enables SNAP recipients to stretch their food dollars

Looking for healthy, fresh-from-the-farm produce for the family table this summer? Cowtown Farmers Market is the place to shop, and now local families that are eligible for Supplemental Nutrition Assistance Program (SNAP) benefits can stretch their food dollars even further with the new Double Up Food Bucks initiative.

Area residents with a Lone Star Card can double their spending at the Cowtown Farmers Market. Participants can swipe their Lone Star Cards at the market information tent (Shine’s Farmstand) to buy SNAP tokens and receive a matching number of Double Up Food Bucks tokens. Tokens can then be used for SNAP-eligible items at the market; tokens don’t expire and can be used at the market any time.

Double Up Food Bucks is part of a national network that is working to increase healthy food access in partnership with farmers markets, farm stands, grocery stores and other retail locations. North Texas Healthy Communities and Blue Zones Project are funding the Double Up Food Bucks program in Tarrant County. While the program normally matches $1 for $1 up to $10 a day, matching will be offered on an unlimited basis at least through the summer in response to an increased need for food access related to COVID-19. North Texas Healthy Communities is the community outreach arm of Texas Health Resources that focuses on the delivery of community benefit through well-being improvement.

Access to fresh produce can drastically improve the overall health of a community. According to the Tarrant Area Food Bank, 22% of Tarrant County households have no vehicle and live more than a mile from a grocery store or supermarket. What’s more, Tarrant County Public Health reports that 66% of Tarrant County residents are overweight or obese, and 63% of Fort Worth adults suffer from a diet-related chronic disease, including diabetes, high blood pressure and obesity.

Cowtown Farmers Market is at 3821 Southwest Blvd., on the Benbrook Traffic Circle. The market, which features fruits, vegetables and products all locally-grown and produced, is open from 8 a.m. to noon every Saturday.

Cowtown Farmers Market is designated an outdoor grocery and is allowed to be open during COVID restrictions. Shoppers are asked to observe social distancing and remain home if they feel sick.

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Stepping Into May: Facility, Program, & Meeting Information Through May 18

It’s exciting to think about moving back into all our familiar routines. While the City of Southlake has continued to offer essential and needed services throughout the coronavirus challenge, we are looking forward to resuming as many of our pre-crisis business operations as we can. During the month of May, we’ll be taking steps to safely restore services, programs, and meetings.

Texas Governor Greg Abbott issued an executive order on Monday, April 27, 2020, allowing certain Texas businesses to resume limited operations beginning May 1, 2020. He referred to his order and the plan as Phase 1, noting that the restrictions will ease as early as May 18 if data supports it, and the state can move into Phase 2. On May 5, he released additional information. The Governor’s executive orders can be found at www.ProtectSouthlake.com.

Under his April 27 order, municipal government operations may resume as determined by the local government. He also issued a detailed report called Texans Helping Texans: The Governor’s Report to Open Texas. This report outlines protocols, guidance, and recommendations for operating organizations to minimize risk and the spread of COVID-19.

The executive order and identified protocols will guide the City of Southlake’s work to reestablish operations to full capacity. The information shown below reflects activity through May 18.

Municipal Services

Where possible, residents and business patrons are urged to continue to access certain city services through our E-Service Portal on the City’s website. If you don’t see the service listed that you need, please call us at (817) 748-8400 for assistance.

The Southlake Public Library will continue to offer e-service and plan to introduce curbside pickup starting May 11. Get the details on the curbside service by clicking here. The library staff is preparing now to reopen the library soon.

Customer and business trash and recycling collection are running regular schedules; however, the bulk and brush collection schedule has been modified so that this collection is handled on Wednesdays. Staff anticipates that Republic will resume normal schedules within the next few weeks.

Planning and development services continue to operate, processing development applications, and permits. Engineering reviews continue. Building inspections and permitting services continue, as will code enforcement.

Park maintenance teams continue to maintain parks, municipal sites, medians, and rights-of-way, and respond to service requests. Planning for recreational programs is ongoing, and staff continues to develop visual and online programming for patrons.

The Public Works Operations Division continues to manage the City’s water, sewer, and roadway infrastructure and will be addressing service requests on a priority basis. Capital projects continue.

Police and Fire operations continue normally; however, public education programs will continue to be postponed for the next few weeks. Once reintroduced, these programs will be offered in a modified format to promote social distancing and other safe practices.

Under guidance from the State, Municipal Court and Teen Court sessions are postponed until June.

If you need assistance with City services, please call us at (817) 748-8400.

Municipal Facilities

City offices and facilities will open to the public using a phased process, generally following minimum health protocols established by the Texas Department of State Health Services (DSHS). Specific facility reopening information will be provided as the plan moves forward.

  • Certain outdoor recreation facilities opened May 1 (with conditions)
    • Dog Park
    • Tennis & Pickleball Courts
    • Batting Cages
    • Restrooms
    • Pavilions
    • Picnic Tables & Benches
  • Municipal buildings are not expected to reopen to the public prior to May 18; however, customers needing in-person assistance may call (817) 748-8400 to make an appointment with the appropriate staff member. The full opening will occur once on-site staffing levels and facility management can safely support in-person operations.

Vendors and customers are also encouraged to work with City staff using phone or online video meetings, rather than resuming in-person meetings.

Council, Board, and Commission Meeting Information

  • May 5 City Council – virtual meeting
  • May 5 Southlake Parks Development Corporation – Canceled
  • May 7 Planning & Zoning Commission meeting – virtual meeting
  • May 7 Senior Center Health Fair – Canceled
  • May 11 Southlake Youth Action Commission Meeting – Canceled
  • May 11 Parks & Recreation Board meeting – Canceled
  • May 12 Crime Control and Prevention District Board of Directors – Canceled
  • May 12 Southlake Program for the Involvement of Neighborhoods – virtual meeting
  • May 12 Senior Advisory Commission meeting – Canceled
  • May 14 Zoning Board of Adjustment – virtual meeting

NOTE: Instructions for participating in virtual public meetings are published on the front page of CityofSouthlake.com and are also available on www.cityofsouthlake.com/AgendaCenter.

Municipal Elections

As of this writing, the municipal elections will be held on November 3, 2020, unless the Governor allows for an earlier date.

Coming Soon! Facilities & services to reopen later

  • Champions Club remains closed (fees waived for the duration of closure)
  • Legends Hall at The Marq remains closed (call (817) 748-8900 to discuss specific event details)
  • Senior Activity Center remains closed
  • Park playgrounds remain closed
  • Athletic fields and courts closed for team or group play
  • All Bob Jones Nature Center classes, camps, and programs postponed
  • All Volunteer Southlake assignments and events postponed

Stay Informed

To help you stay informed, the City regularly updates www.ProtectSouthlake.com for easy, quick access to the City information you need. If you have COVID-19 questions, please call the Tarrant County Coronavirus Hotline at (817) 248-6299.

We’re ready to be safely back, Southlake. We are looking forward to seeing you around town.

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